Vanguard Partners

INDUSTRY:
CONSULTATION
PROJECT TYPE:
PERSONAL
YEAR:
2025
EXPERIENCE:
BRANDING

Fictional company offering workshops and educational content focused on game design. They stand out through their availability and clear, structured learning paths. With a team of experienced game designers and guest lecturers, they support professionals at every level—helping them develop crucial skills and find their place in the industry.

"Inspired by the pikorua—a Māori symbol meaning 'twist' or 'intertwined'—the logomark represents connection, loyalty, and enduring relationships. I reinterpreted the symbol with clean curves and balanced weight, emphasizing its flowing, interwoven lines. This made it an ideal foundation for the wider identity, both visually and conceptually, reflecting the strength and continuity of meaningful bonds."

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