This brief was given to me during a LANDOR Next Gen programme I attended alongside a few informative lessons and an internship opportunity. These were the questions I was asked: What would you do if Nestlé was your brand? What new or enhanced brand values or initiatives do you believe Nestlé should prioritize to resonate more deeply with Gen Z and younger millennials, and how could these be authentically integrated across its diverse portfolio?
One Bar is more than just a chocolate bar. It’s the start of a fully transparent, impact-driven initiative designed to rebuild trust and engage socially conscious audiences. Made with 100% traceable cocoa and responsibly packaged, it shows exactly where the cocoa comes from, which communities and schools the meals reach, and the children who benefit from them.
