Fictional travel platform offering affordable trips with vetted local guides. Their target audience are women. They want to convey a sense of comfort, while at the same time being fresh and exciting. Tone of voice is warm but confident, valuing authenticity and community.
"Warm and inviting. That was the feeling I wanted Localea to give. To hint at the kind souls waiting for their customers at their planned destinations to guide them around. Well-reviewed, authentic and safe. "
