BRIEF
Design an app for an established app market, targeting non-traditional users of that market.
The goal is to think beyond the conventional user and create something original that serves
an under-represented audience through a User Centred Design approach.
CREATIVE THINKING
I chose to design an origami learning app aimed at people who rarely use smartphones —
older adults looking to pick up a new hobby and engage with something tactile and rewarding.
The concept was built around resisting the design conventions of modern apps: no notifications,
no streaks, no pressure to return. Just a simple, open space you come back to when you feel like it.
The app is structured around difficulty, moving from simple to complex folds, with each level
named after a classic origami figure. Frog, petal, dragon, giving the progression
a sense of character without feeling like a game.
